how to promote your webinar free

7 Free Ways To Promote Your Webinar, Challenge or Lead Magnet

So you’ve decided to host a webinar and now it’s time to promote it and get people to sign up.

In addition to paid advertising such as Facebook, Instagram, LinkedIn or Pinterest ads to reach your target audience, there are also free ways you can use in your webinar marketing strategy.

Note- these same tips could be applied to promote a challenge or your lead magnet.

1. Hello Bar 

Hello Bar runs across the top of every page of your website (free version) and it’s a great way to draw website visitors attention to your webinar or challenge

Screen Shot 2016-02-13 at 3.43.55 PM

2. Side Bar 

Use the space available on the side of your website to promote your webinar or challenge with an image linked to the landing page sign up.

3. Existing Content

Look at your most visited blog posts in Google Analytics (related to your topic) and add a call to action within the post and at the bottom of the post.

4. Create a Facebook event

And invite specific people (be selective and don’t just invite your entire friends list) to your event. Also, make sure to set the event as public so when people join it will be shared on their newsfeed.

5. Social media Cover Images

In this example, Dr. Lesly Devereaux has changed her Twitter header (and Facebook) to bring attention to an upcoming workshop.

use your social media headers to promote your lead magnet

6. Blog on LinkedIn (or Medium)

If your target audience is on LinkedIn,  create a blog post  about your upcoming event/workshop/challenge. You can reuse existing content but make sure to include specific a specific call to action. promote your webinar on linkedin7. Periscope Daily 

Use Periscope to share tips leading up to your webinar with a specific call to action (“Sign up for the webinar here”), “Get my free tips here”). Make sure to create a short URL so it’s memorable and so you can track conversions.use periscope to promote your freebie

And there you have it, 7 easy and free ways to promote your upcoming webinar. Which ones will you be trying? Share in the comments below!

6 Benefits Of Webinars For You And Your Business

I’m beginning to sound like a broken record..but I’ll say it again..I looove webinars! I first got exposed to the world of webinars back in 2008 while working as a product marketing manager in the software industry.

I still remember doing my first webinar.

My palms were sweaty.

I could hear the nervousness in my voice and wondered if all the attendees could as well.

And despite being well-prepared, I couldn’t shake the nerves!

However, once we hit start and I settled into presenting, it got easier. And once the questions started rolling in, it was even better! I loved the interaction and being able to hear directly from my target audience what they were struggling with and presenting our solution.

So yes, I get it. It can be nerve-wracking but it gets easier over time and you can do this from the comfort of your home office!

Fast forward to 2015 and webinars are a huge part of my marketing strategy and something I encourage my clients to do as well because you can:

  • test your ideas,
  • establish expertise
  • *and* even sell your products and services!

6 Benefits of Webinars For Your Business

Are you ready to do your first webinar? Let me know in the comments!

heart-centered sales conversations

{E95} Heart Centered Sales – How to Get Clients Without Being Pushy with Catherine Watkin

In this week’s episode, I sit down and chat with Catherine Watkin and we talk all about selling from the heart and shifting from traditional sales tactics to more heart-centered selling.

Key Takeaways

  • Why it’s time to let go of the old paradigm of traditional sales – and why buying into these old sales myths could be costing you business.
  • A new way of thinking about sales and selling that will massively increase your confidence and ease when speaking to new clients.
  • How to have effective heart-centered sales conversations that get you brilliant results.
  • Key things to do (and not do!) to ensure you never come across as pushy.
How to get clients without being pushy with Catherine Watkin @cathwatkin #Sales #marketing

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Let’s discuss further in the Ignite Online group https://www.sandysidhumedia.com/igniteweekly

Catherine WatkinCatherine Watkin, founder of Selling from the Heart, is a sales expert who works with heart-centered business owners who are gifted and passionate about what they do but struggle in business because they feel awkward when it comes to selling their services.  She teaches them how to have effective sales conversations that feel authentic and comfortable – and get great results.

3 pillars of online marketing

{E79} 3 Pillars of Online Marketing

Stop Spinning Your Wheels Online! Does this feel all too familiar?

  • You feel like you’re spinning your wheels when it comes to your online marketing.
  • You know what you’re *supposed* to do, but there is no *real* plan and as a result you’re doing things randomly throughout the day.
  • You’ve created all your social media accounts, started blogging, and set up an email list…but nothing is really happening.
  • You’re constantly scrambling with what to say online and joining the latest social network in hopes that *this* will be the one.

Over the next episodes, I will be going over the 3 Pillars of Online Marketing so you can say good-bye to overwhelm and welcome more clarity, connections and clients in 2015.

Key Takeaways:

  • Platform: Get your website in order before you start sending people there. If you’re inviting people over, you’d make sure your house is in order, right? The same thing applies online. Before you start sending traffic to your website, you have to make sure you are ready to receive it! Do you have an opt-in in place? What about your follow-up strategy? Calls to action and auto-responders are important! And making sure you have the key information your prospects are looking for when they land on your site.
  • Presence: Once you’ve got your house in order, it’s time to figure out where your guests are hanging out online. You don’t have to be everywhere but you have to be in the right places.
  • Promotion: Once you’ve got your website ready and your engaging online with prospects, it’s time to ramp things up a notch and increase your visibility online. This is where Facebook ads, retargeting and webinars come in! And of course, making sales!
Stop spinning your wheels online. Follow the 3 Pillars of #marketing for more connections this year!

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Resources:

Sign up for the Weekly Ignite for more marketing tips https://www.sandysidhumedia.com/igniteweekly

Fast Fix Fridays

{E38} Small Landing Page Tweaks For Big Results

Welcome to the Friday edition of the Business Ignite Show where I answer your questions! Got a question for a future episode? Tweet me @SandySidhu #BusinessIgnite or drop me an email sandy@sandysidhumedia.com

This week I talk about a recent change I made to my webinar sign up flow. I optimized my thank you page and added two calls to action and saw a huge increase in Facebook likes and opt-ins to my private online community Ignite Online.

In the past, I would say my thank you page was kind of “meh” and not really taking advantage of the fact that people had opted in and I now had their attention.

Instead of sending them to a page with a call to action, I was simply sending them to the page where they would be watching the webinar live (in a few days). Talk about FAIL! They would be getting that link anyways!

Before

After opting in to the webinar, they would be sent to this page telling them that the webinar was happening in a few days. They would also get an email confirmation.

LandingPage

After

Now, after opting in I send them to a page with 2 calls to action. The information with webinar details goes straight to their inbox.

landing page with call to action

The Results

I promoted this webinar over a period of 5 days and made this change around day 3.

In just two days, I added 75 people to my Facebook page as well as doubled the size of my newish community.  I then went ahead and also made the change to my regular opt-tin and hope to see similar results over time.

I could probably even add a video but for now I will leave it like this and use this as my new webinar confirmation page.

I used LeadPages to create this page (and also use LeadPages for my webinars) but you don’t have to.

Have you experimented with your landing pages? What kind of results did you get? Let me know in the comments!