social media platforms for business

{E97} How do I select the right social media platforms for my business?

It’s normal to feel overwhelmed with all the choice..there are so many social media platforms. In this episode, I go over the questions you need to ask yourself that will help you decide.

Key Takeaways

  • Where does your target audience hang out online?
  • What are you trying to achieve?

Resources Mentioned

heart-centered sales conversations

{E95} Heart Centered Sales – How to Get Clients Without Being Pushy with Catherine Watkin

In this week’s episode, I sit down and chat with Catherine Watkin and we talk all about selling from the heart and shifting from traditional sales tactics to more heart-centered selling.

Key Takeaways

  • Why it’s time to let go of the old paradigm of traditional sales – and why buying into these old sales myths could be costing you business.
  • A new way of thinking about sales and selling that will massively increase your confidence and ease when speaking to new clients.
  • How to have effective heart-centered sales conversations that get you brilliant results.
  • Key things to do (and not do!) to ensure you never come across as pushy.

Let’s discuss further in the Ignite Online group https://www.sandysidhumedia.com/igniteweekly

Catherine WatkinCatherine Watkin, founder of Selling from the Heart, is a sales expert who works with heart-centered business owners who are gifted and passionate about what they do but struggle in business because they feel awkward when it comes to selling their services.  She teaches them how to have effective sales conversations that feel authentic and comfortable – and get great results.

social media success

{E93} The Secret To Social Media Success Part 2

In this week’s episode, I continue walking you through the Social Media Strategy worksheet that we started in Episode 89. This week we look at creating content, leveraging your content so you’re not always on the content creation hamster wheel, managing your time and what to measure when it comes to your social media efforts.

Key Takeaways

  • When it comes to creating content for your blog, Facebook, Twitter think of what questions your clients ask you about often, how can you share your expertise?
  • Repurpose! You don’t always have to be creating new content but think about how you can get that content in front of different audiences. For example, turn a blog post into a podcast/audio post and share it on SoundCloud, turn a webinar into a SlideShare presentation
  • Manage your time: schedule your core social media in advance and then spend time during the week engaging and answering questions

Resources Mentioned

Grab your free social media strategy worksheet here. 

authorpreneur - Kallen Diggs

{E91} How to Get a Book Deal Without an Agent in Less than 90 Days with Kallen Diggs

This week I sit down and chat with author, Kallen Diggs from Reaching The Finish Line all about writing your first book and the process he went through that landed him a book deal in less than 90 days.

We talked about the different types of publishing, why you just need to start with an idea and the importance of having a community.

Key Takeaways

  • Do you have author potential?
  • Shopping for a Publisher: Self-Publish vs Small vs Hybrid vs Big (The Pros and Cons)
  • Will you need a literary agent?
  • What to do once you secure the book deal?

Let’s discuss further in the Ignite community. Come join us here: https://www.sandysidhumedia.com/igniteweekly

About Kallen Diggs

authorpreneur - Kallen DiggsKallen Diggs is the founder and author of Reaching The Finish Line. Some of his work has been published on the Genesis Communications Network. He has helped hundreds of people reach the finish line through his lectures, career consultations, and coaching programs. He lives in Austin, Texas where he enjoys hiking, watching documentaries, and traveling abroad.

social media success - Part 1

{E89} The Secret To Social Media Success Part 1

Ever feel like you’re missing *something* when it comes to social media? But not sure what? That you’re spending hours on the various platforms but not really seeing any results (or even sure what the results should be?!) I hear you and have been in your exact shoes. Spending way too much time in different groups, pinning, tweeting, posting and for what all seems in vain.

Over the years that I’ve been active on social media and consulting clients, I’ve developed a system that works for me as well as my clients. I teach this in my Ignite Online program when we cover the 3 Pillars and get into growing your online presence and connecting with your ideal clients. And today I’m giving you the exact Social Media Strategy Worksheet that we work through together.

Key Takeaways

  • You can’t be on every social media platform- be selective
  • Go deep vs wide when it comes to joining groups, listen and observe how the group functions
  • Arm yourself with a plan and know what you are trying to achieve with your social media

Resources Mentioned