introvert friendly marketing tips

{E87} Introvert Friendly Marketing With Tanja Gardner

In this week’s episode, I chat with Tanja Gardner of Conscious Introvert Success and we talk all about introvert-friendly marketing.

We get into what it means to be introverted, how to tweak high-energy marketing activities to make them more introvert-friendly as well as marketing techniques that support the strengths of introverts.

Managing your energy is key as an introvert says @consintrovert #marketing #business

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Key Takeaways

  • Different types of marketing have different types of energy ‘costs’ and as an introvert you have to figure out how to work around or with it
  • Introversion is not about being shy but more about getting exhausted from high-energy types of marketing activities like webinars, in-person networking events. Anything that involves 1-many or 1-1 can be very exhausting for introverts
  • Introvert-friendly marketing techniques include: blogging/guest blogging, social media (with boundaries), email marketing

Resources Mentioned

 

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stop making excuses in marketing your business

{E85} Always Be Marketing

Marketing shouldn’t stop when times are good! You need to keep it going to avoid the feast/famine cycle but that doesn’t mean you have to always be selling!

#Marketing your business shouldn’t stop just because times are good.

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Key Takeaways

  • You need an ongoing promotion plan to avoid the feast and famine cycle
  • Marketing your business doesn’t mean selling all the time
  • Even if you are not in the middle of a big launch you still need to market, it’s just the pace you do it at will be different

Resource:

What does your 3 month promotion plan look like?

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Carrie Green of the Female Entrepreneur Association

{E26} Carrie Green and How She Grew Her Facebook Fan Page To Over 100K Fans

Carrie Green of the Female Entrepreneur Association joins me today to share how she got started with her business, what led her to start the Female Entrepreneur Association and how she massively grew her Facebook Business Page.

She talks about key things to focus on such as: identifying your core business page, WHY you’re doing, what you’re doing and really understanding WHO your target audience is and what resonates with them. She shared her litmus test and how she decides what content to share on her Facebook page.

Key Takeaways:

  • Why you need to figure out your core business message.
  • The importance of knowing WHY you’re doing and what you’re doing.
  • The litmus tests to decide how to create content that connects with your audience.

 

Pick your platform.  Better to be brilliant at one instead of just ‘ok’ on all. ~Carrie Green…

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Resources Mentioned

Let me know in the comments below the one thing you are going to focus on for the next 30 days.

About Carrie

carrie-bw-field_small.pngCarrie Green is the founder of the Female Entrepreneur Association an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.

Twitter #Hashtags

{E24} The Power Of Hashtags

Have I mentioned that I looove hashtags? Hashtags connect people and ideas and can help your message spread to a larger audience. In this episode, I breakdown why you need to use hashtags and share six strategies to market your business, connect and brand your content.

Key Takeaways:

  • Adding hashtags to your content help spread your message to a larger audience
  • Research the hashtags that influencers in your industry are using
  • Creating a hashtag for your online/offline event is an amazing way to have your event spread to new audiences and allows attendees to connect
#Hashtags are everywhere! Use them to spread your message and grow your #audience.

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Resources Mentioned

I’d love to hear from you! Are you planning on using hashtags for your next live or online event?

[Business Ignite] Book Review: QR Codes Kill Kittens by Scott Stratten

Book Review time! In today’s episode, I review Scott Stratten’s new book QR Codes Kill Kittens and share some of my key takeaways. QR Codes Kill Kittens is a short read with tons of examples of email marketing, social media and QR codes gone wrong.

What You’ll Learn In This Podcast  

  • Think about how you are using technology and if your audience/customers are ready for it
  • Consider the user experience: does a QR code on a door make sense? Or on a billboard on the highway?
  • If you open a social media account: whether it is Twitter, Pinterest, Google+ or Facebook don’t just “set it and forget it”, plan to engage or don’t open an account at all!
QR codes, email marketing and social media fails. Don’t make these mistakes! #socialmedia #smallbiz

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Sites & Resources Mentioned

  • QR Codes Kill Kittens
  • Scott Stratten’s Keynote at New Media Expo: Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground

 

If you enjoyed this episode I would appreciate if you could head over to iTunes and leave a review!