social media platforms for business

{E97} How do I select the right social media platforms for my business?

It’s normal to feel overwhelmed with all the choice..there are so many social media platforms. In this episode, I go over the questions you need to ask yourself that will help you decide.

Key Takeaways

  • Where does your target audience hang out online?
  • What are you trying to achieve?

Resources Mentioned

Fast Fix Fridays

{E96} Fast Fix Fridays #33 Does one social media strategy carry over to all the different platforms?

In this week’s Q&A Friday, I answer the question about whether or not one social media strategy applies across all the different platforms. Your strategy won’t necessarily change based on your overall objectives (whether it’s awareness, engagement, sales) but how you implement it depending on the platform will.

Resources Mentioned

Let’s discuss further in the Ignite Online group https://www.sandysidhumedia.com/igniteweekly

heart-centered sales conversations

{E95} Heart Centered Sales – How to Get Clients Without Being Pushy with Catherine Watkin

In this week’s episode, I sit down and chat with Catherine Watkin and we talk all about selling from the heart and shifting from traditional sales tactics to more heart-centered selling.

Key Takeaways

  • Why it’s time to let go of the old paradigm of traditional sales – and why buying into these old sales myths could be costing you business.
  • A new way of thinking about sales and selling that will massively increase your confidence and ease when speaking to new clients.
  • How to have effective heart-centered sales conversations that get you brilliant results.
  • Key things to do (and not do!) to ensure you never come across as pushy.

Let’s discuss further in the Ignite Online group https://www.sandysidhumedia.com/igniteweekly

Catherine WatkinCatherine Watkin, founder of Selling from the Heart, is a sales expert who works with heart-centered business owners who are gifted and passionate about what they do but struggle in business because they feel awkward when it comes to selling their services.  She teaches them how to have effective sales conversations that feel authentic and comfortable – and get great results.

Fast Fix Fridays

{E94} Fast Fix Fridays #32 Are you missing out on valuable business connections?

In this week’s Q&A Friday, I share a quick tip that will help you when it comes to networking in Facebook groups.

Too often I see entrepreneurs missing this small piece of information on their Facebook profile that is costing them connections and exposure to their business. Even if you want to keep your Facebook profile personal, you need to fill out this on your profile so your profile doesn’t end up as ‘dead-end’ when people curious about what you do check out your page.

Key Takeaways

Part1

Part2

 

Part3

 

Have a question for a future episode? Email me hello@sandysidhumedia.com

social media success

{E93} The Secret To Social Media Success Part 2

In this week’s episode, I continue walking you through the Social Media Strategy worksheet that we started in Episode 89. This week we look at creating content, leveraging your content so you’re not always on the content creation hamster wheel, managing your time and what to measure when it comes to your social media efforts.

Key Takeaways

  • When it comes to creating content for your blog, Facebook, Twitter think of what questions your clients ask you about often, how can you share your expertise?
  • Repurpose! You don’t always have to be creating new content but think about how you can get that content in front of different audiences. For example, turn a blog post into a podcast/audio post and share it on SoundCloud, turn a webinar into a SlideShare presentation
  • Manage your time: schedule your core social media in advance and then spend time during the week engaging and answering questions

Resources Mentioned

Grab your free social media strategy worksheet here.