social media success

{E93} The Secret To Social Media Success Part 2

In this week’s episode, I continue walking you through the Social Media Strategy worksheet that we started in Episode 89. This week we look at creating content, leveraging your content so you’re not always on the content creation hamster wheel, managing your time and what to measure when it comes to your social media efforts.

Key Takeaways

  • When it comes to creating content for your blog, Facebook, Twitter think of what questions your clients ask you about often, how can you share your expertise?
  • Repurpose! You don’t always have to be creating new content but think about how you can get that content in front of different audiences. For example, turn a blog post into a podcast/audio post and share it on SoundCloud, turn a webinar into a SlideShare presentation
  • Manage your time: schedule your core social media in advance and then spend time during the week engaging and answering questions

Resources Mentioned

Grab your free social media strategy worksheet here. 

Blog - social media management

{E49} Should I use a social media management system?

I got asked this question at a recent talk I gave about the importance of community to help you leap, launch and grow and of course, social media came up!

I figured that there are may be others with this burning question so thought I would share:

Key Takeaways:

  • Use a social media management system to follow specific keywords related to your brand, hashtags
  • Schedule out content but don’t be overly promotional- remember to spend time engaging!
  • Import your lists and create streams with people that you want to follow/connect with.

Resources:

productivity online business tools

[Business Ignite] 5 Must Have Tools To Run Your Online Business

Tool Time! In this episode of the podcast I share my favorite tools..well at least 5 of them! Admittedly, I’m a bit of a tool-junkie and love experimenting with new ones. Shiny object syndrome? Nah..not me! Okay, fine..maybe just a bit. The upside? You get to save time and hear about the best of the best. So, in no particular order, I bring you my must have tools to run your online business.

Schedule Once

Ever try planning a meeting with someone and you end up in email ping-pong hell? Where not only are you trying to figure out availabilities you also have different timezones to deal with?

Enter Schedule Once.

As the name implies, you schedule once.

When you create your Schedule Once account, you set your availabilities. It connects with your calendar and blocks off any existing meetings.

When someone wants to book time on your calendar, simply send them your schedule once link and they can select the time and zone that works best for them.

You get a notification and it’s booked in your calendar.  Et voila! End the email back and forth madness.

Boomerang

Boomerang is a  plugin for Gmail.

Just because you are hustling and working all hours of the day and night…*does not* mean your clients need to know.

Enter Boomerang. Reply to emails on your own time but schedule them out to go out with Boomerang at more appropriate times.

Have emails that you don’t need to deal with right now (webinar reminders, concert tickets..), Boomerang them to return at a specified date.

Social Media Management

Social media dashboards and scheduling tools. I personally use a combo of Hootsuite and Buffer.

Why not just use Twitter.com, you ask?

I use Hootsuite’s dashboard to get an overview of my Twitter lists, if there are conversations, keywords or hashtags I want to follow. I also use it to schedule out evergreen content like past episodes of my podcast or relevant blog posts.

I use BufferApp to curate and share content on the fly and like it’s ease of use as a browser plugin.

DropBox

Dropbox is a free service that lets you access your files from anywhere.

I use DropBox to easily share my raw podcast files with my podcast editor. With a shared DropBox folder, I can share files and access the edited files once they are ready. No need to email large files back and forth.

Similarly, when working with coaching clients, I use DropBox to share call recordings and pdfs.

And the beauty of it? It’s all in the cloud…accessible from anywhere, on any device.

Google..well..everything.

Google Drive is first on my list. I do *everything* in there..from working on documents (like coming up withe new product ideas) to collaborating on retreat planning (with my partner who is 3000 miles away!)

Analytics: you need this on your site. And it’s free. Enough said.

Google+ and Hangouts: I looove this platform and especially the hangouts and hangouts on air. Super easy to jump on and broadcast panels, shows, coaching calls, webinars…you name it!

 

What are some of your favorite tools? Let me know in the comments! 

{How To} Setup Shareaholic To Get Mentions And Follows On Twitter

In this short video, I go over an important setting that is often overlooked when setting up a sharing plugin like Shareaholic or Add This on your blog. Too often it is left at the default setting so when people do tweet your post it ends up showing via @addthis or @shareaholic. The downside? You’re missing out on a huge opportunity to attract new followers as well as interact with people who do share your post.
Watch the video and see what big name publication isn’t even using their Twitter handle in their tweets..it’s surprising!!

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{How To} Automate Online Tasks Using IFTTT

In this short video we look at how to use If This Then That (IFTTT) and put the power of the internet to work for you. Using IFTTT you can automate tasks that you do often such as having your Instagram photos tagged with a specific keyword posted to your Facebook page. In this example, I look at how you can create a recipe to have your videos uploaded to Youtube automatically shared to your Facebook page with a specific URL and description. What a time-saver and great way to be more productive!

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