In this week’s episode, I continue walking you through the Social Media Strategy worksheet that we started in Episode 89. This week we look at creating content, leveraging your content so you’re not always on the content creation hamster wheel, managing your time and what to measure when it comes to your social media efforts.
Key Takeaways
- When it comes to creating content for your blog, Facebook, Twitter think of what questions your clients ask you about often, how can you share your expertise?
- Repurpose! You don’t always have to be creating new content but think about how you can get that content in front of different audiences. For example, turn a blog post into a podcast/audio post and share it on SoundCloud, turn a webinar into a SlideShare presentation
- Manage your time: schedule your core social media in advance and then spend time during the week engaging and answering questions
