Fast Fix Fridays

{E38} Small Landing Page Tweaks For Big Results

Welcome to the Friday edition of the Business Ignite Show where I answer your questions! Got a question for a future episode? Tweet me @SandySidhu #BusinessIgnite or drop me an email sandy@sandysidhumedia.com

This week I talk about a recent change I made to my webinar sign up flow. I optimized my thank you page and added two calls to action and saw a huge increase in Facebook likes and opt-ins to my private online community Ignite Online.

In the past, I would say my thank you page was kind of “meh” and not really taking advantage of the fact that people had opted in and I now had their attention.

Instead of sending them to a page with a call to action, I was simply sending them to the page where they would be watching the webinar live (in a few days). Talk about FAIL! They would be getting that link anyways!

Before

After opting in to the webinar, they would be sent to this page telling them that the webinar was happening in a few days. They would also get an email confirmation.

LandingPage

After

Now, after opting in I send them to a page with 2 calls to action. The information with webinar details goes straight to their inbox.

landing page with call to action

The Results

I promoted this webinar over a period of 5 days and made this change around day 3.

In just two days, I added 75 people to my Facebook page as well as doubled the size of my newish community.  I then went ahead and also made the change to my regular opt-tin and hope to see similar results over time.

I could probably even add a video but for now I will leave it like this and use this as my new webinar confirmation page.

I used LeadPages to create this page (and also use LeadPages for my webinars) but you don’t have to.

Have you experimented with your landing pages? What kind of results did you get? Let me know in the comments!

How To Create A Landing Page For Your Website

This week on Thrive Hive we had a question from Angela of Balance and Life

I have a question for the tech gurus in the house. I want to create a landing page for my new domain name while I work on getting my blog ready. What’s the best way to go about doing this?

First off, let’s address why you may want to do this:

  • You may want to create a specific landing page for people who visit your site from a guest post
  • You may be working on a new site and want to be able to capture leads and have an opt-in while you work on the back-end
  • You’re in maintenance-mode and want to be offer information about when your site will be back up
  • You want to create a squeeze/sales page

What are your options?

There are actually quite a few and the Hive chimed in with quite a few responses!

If you’re on WordPress you might try:

The Ultimate Coming Soon Page: Creates a Coming Soon page or Launch page for your Website while it’s under construction and collects emails from your visitors. It works with any theme, completely customizable look and feel and it’s free!

LaunchRock: which lets you build and launch a landing page hosted on LaunchRock or embed a widget on your self-hosted website.

Paid Options:

If you have some cash to spare, you may want to check out

Optimize Press: a WordPress theme which lets you easily create sales, landing pages and launch funnels using templates.

Similarly, Premise: Another paid theme, Premise allows you to also easily create sales, landing pages and forums.

As you can see there are many options when it comes to creating a landing page and doing it yourself!

Your turn:

1. Would love to hear in the comments what approach you plan on taking and share a link to your landing page once it’s complete!

2. Know someone who could benefit from these tips? Please share!

Sign up for a Tech Review and get tools, tips and recommendations.