In today’s episode, I sit down and chat with Jeremy Miller, author of Sticky Branding and we discuss how to create a brand that is positioned to win.
Jeremy walks us through 3 of his 12.5 principles and we cover how simple clarity is at the cornerstone of any successful sticky brand.
Key Takeaways:
- The importance of speaking in terms of your customer to create a more findable, memorable and desirable brand
- Why you should create a community/platform around your brand
- Why a community exists for its members and won’t survive if it’s just about marketing.
Resource:
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About Jeremy Miller
Jeremy Miller is a Brand Builder, Speaker, and the President of Sticky Branding – a Brand Building agency.
After rebranding his family’s business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. Jeremy is the author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers and Grow an Incredible Brand, a branding playbook for small- and mid-sized companies.
