I’m going to take a guess and assume you are here because you
1) want to get more leads for your business and
2) heard you can accomplish this with Facebook ads.
Yes?
Ok, great!
Well, I want to make sure that before you even start with ads that you do this one thing and make sure you have everything setup to work FOR you.
What exactly is that? It’s the Facebook pixel. And it’s a game-changer. And in fact, when I see people running ads and don’t have it setup on their site, I’m like WHYYYYYY.
In a nutshell, the pixel helps you build audiences off of people who have visited your website and which you can then target on Facebook. Warm traffic is much easier to convert to leads and sales than people who don’t know you yet.
And it takes no time to do.
So go ahead and take 3 minutes and and get your site ready to start running those lead-generating ads!
Too often I hear from business owners that their ads are not working.
I follow up with, “What was the strategy you used??”
The response typically goes, “I tried boosting a few posts here and there, but nothing happened.” 🙁
The problem with just occasionally boosting posts is that there is no real plan or vision behind it. It may increase the visibility of your business through these posts but if you are simply hoping to throw an ad together and make sales without a plan…you’re wasting your time and money.
I put together a case study in which I share the exact strategy and ads behind 2 campaigns that generated over $75,000 with an ad spend of only $500 for my client, Burrell Education.
Common Traps Small Businesses Fall Into
Boosting posts without a plan
Trying to “sell” to “cold” audiences
Not enough lead time before an event, product/service launch or a webinar
Today I want to take you briefly down memory lane…all the way back to Kindergarten!
(Yes, I’m going waaay back but you’ll see why it all makes sense in just a bit!)
Show and Tell.
Remember when you were asked to bring in your favorite toy/book/ and show it to your classmates and talk about it? And everyone would ooh and ahh?
Well, that works in business as well.
Instead of just talking about what you do to potential clients- why not show?
That could look like:
Doing a video walkthrough of your membership site (people love behind the scenes)
Demoing a product you sell and how to use it
Showing how you do something (designing a logo, setting up an ad campaign, making a recipe, prep for a consult)….
And while you’re at it…tell them what’s next. What should they do?
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Because I’m always testing what I share here, I recently did my own “Show and Tell” and booked 22 discovery calls in 2 weeks!!
And it didn’t require many moving parts. Here’s what I did:
Recorded a screen-share of how I run an ad campaign for my spa/chiropractor/gym clients that gets results
Uploaded video to Facebook and created ad (but you could always try just to your page first)
Call to action was to book a call and linked to my online scheduler such as Calendly, Acuity(affiliate link).
And the really great thing about this? People are coming on the calls ready to discuss next steps. They have seen what you do and already have questions about how it can work in their business.
There you go! Super simple, nothing fancy required!
What do you think? Is this something you will try?
In this video, I walk you through how to create an image for your Facebook ad using the tool Snappa.io(affiliate link).
If you’ve done Facebook ads before or are just beginning to get started, then you know that you have to:
Create a campaign with ad set, audience, targeting
Create the ad copy
Create the ad image
Setup a landing page (for your lead-magnet, webinar, service, product, etc)
Set up your targeting (and any corresponding custom conversions)
Test!!
For the purpose of this post, I’m focusing on the image piece because that is one of the places that many people get stuck.
Not only do you have to come up with an idea for an image to support your offer, you have to think about where to source images, what text to include and so on.
That’s why I’m loving this new tool, Snappa.io and as I show you in the video, includes existing templates that you can tweak (or use as is) and free high-res stock photos (just that alone is huge- no more searching multiple sites).
Set your Facebook Ads up for success. Get the free training here.
You’re ready to do your first Facebook ad but you also don’t want to break the bank. In this short video, I walk you through 3 ways to lower your Facebook ad costs.
One of the questions I get asked often is how can I use Facebook ads to grow my list.
I like to look at what you already have and see how we can use that to reach your goals. For example, do you have an email list? Facebook page? Blog? All of these can help lower your costs.
Often what I will see business owners do is simply create an ad by targeting other pages as interests and hoping for the best.
Targeting with interests does work but before reaching a cold audience that might not know you, it’s best to work with a warm audience who might already be familiar with you but not necessarily on your list.
If you want to lower your costs, you want to target people who may already be familiar with your brand or are similar to people who like your page or are on your list.
1. Create A Custom Audience
On Facebook you can create custom audiences and then target those custom audiences.
For example, you could upload your mailing list and then have Facebook create a ‘lookalike’ audience that is similar to your mailing list and serve ads to that audience.
2. Grow Your Page Likes
While it may seem counter-intuitive since organic reach of posts on Facebook Pages have gone down, paying for likes will cost less than trying to target a cold audience and have them directly opt-in to your list. What you can then do is setup an ad that is only shown to people who have liked your page and exclude people who may already be on your mailing list (by using the custom audience you created in point 1). With this method, you could setup an adset that is continually growing your page and your list at the same time.
3. Retarget Website Visitors
Remember that pair of shoes you looked at on Amazon and next thing you know that pair of shoes is following you around the web? That’s retargeting. Thanks to the Facebook Pixel you can do the same thing! By creating a custom audience of website visitors, you can serve ads specifically to people who have visited your website. This warm audience will be people who are familiar with you because they read a blog, looked at your sales page or maybe visited your optin but never signed up and you have an opportunity to get in front of them with a targeted ad.
Set your Facebook ads up for success. Get the free training here.
