Does the thought of SEO make you cringe? Do you struggle with what keywords to use and how to understand what your customers are actually searching for? Liz Lockard joins me today to talk all things SEO: why it’s important, why you need it (even if your target market is 90 year olds), and how you can combine social media and SEO. Key Takeaways: Get to know your customers-what they are asking you and how. A “keyword” is just a phrase that you type in Google search. Why optimizing for the same three keywords on every page of your site is a mistake. New to #SEO? Check out @LizLockard’s tips and common mistakes to avoid #smallbiz. Click To Tweet Resources Mentioned Keyword Planner Guide Your SEO RoadMap WebOnAir About Liz Lockard Liz Lockard is an analytics and conversion nut who loves helping small businesses get more of the right kind of traffic and turn more of that traffic into subscribers and sales. She’s been featured in the New York Times, Social Media Examiner, Design*Sponge, The Rise to The Top and more. You can find her on Twitter as @lizlockard or on the web at www.lizlockard.com.
