Unstoppable Entrepreneur Episode 1: From Full-Time Employee to Full-Time Entrepreneur, meet Jen Brown

An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs just like yourselves who have taken the leap to follow their passion and create their own work & lifestyle.

This week I had the pleasure of interviewing Jen Brown, endurance performance coach, personal trainer and founder of Sparta Personal Training, based in Penrith, Australia.

In this interview, Jen shares her journey and how she went about transitioning from her day job as a lawyer to a full-time personal trainer. She shares her struggles- which included mindset, the importance of identifying your niche as well as her top 3 tips for someone just starting as an entrepreneur, which include:

  • Do it!
  • But do your homework, first!

Jen also talked about why she loves what she’s doing-you should just see her face light up! Clearly, Jen is in her element.

You can follow her at @SpartaJen, Like her on Facebook and keep a lookout for the online course she will be launching for triathletes in a few weeks on her site.

Go Jen!

Enjoy Unstoppable Entrepreneur? Want to be featured? Email me at sandy@sidekickpm.com

Unstoppable Entrepreneur: Meet Joye Johnson, CEO of Czar Atlanta

 

An important part of being an entrepreneur is learning from your peers. “Unstoppable Entrepreneur” profiles entrepreneurs just like yourselves who have taken the leap to follow their passion and create their own work & lifestyle.joye johnson czar atlanta


I had the pleasure of meeting this week’s interviewee last spring at a Ladies Who Launch Girls Getaway in Atlanta.

Meet Joye Johnson.

1. Who is Joye Johnson and what does she do?

I am a serial entrepreneur who loves launching new and exciting brands.  I am a visionary that has created a consistent flow of dreams and goals that are now being realized in my company, Czar Atlanta.  Czar Atlanta is a daily deals site targeting affluent consumers.

2. When did you decide to take the leap and follow your own path?

I have always wanted to be an entrepreneur.  I’ve tried to beat it out of my soul most of my life.  I started my first business at 19 and haven’t stopped, much to my parents chagrin.  My dad wanted me to be a lawyer and my mom thought that I would make a great teacher.  Ever since I heard the story of the Carney brothers and Pizza Hut I was hooked.  I’ve had great ideas for hospitality and food businesses since I was a kid.

3. Best advice to someone starting out?

Don’t take no for an answer, keep going and always finish what you start and lastly I tell people to start small.  You don’t have to have a huge business plan or building.. just start!

4. Biggest challenge to date?

Money.  Money is important and ignoring it doesn’t make it appear.  You have to have a financial goal in mind and work backwards to reach it.  Some entrepreneurs want to start businesses because of their passions, but when your passion leads to profit make sure you have a financial goal to shoot for.

Joye has worked with dynamic brands like BET, MTV, Bad Boy Entertainment, and Starwood Hotels while nurturing the development of small businesses in the Atlanta area.  Over her many years of experience she has developed a passion for managing and marketing proprietary programs and initiatives for seed stage and startup companies.  She is currently the CEO of Czar Atlanta a business development firm and has served as the Sales & Marketing Director for the United Athlete Foundation (AAG), Trusted Advisor for local Vistage Atlanta, Atlanta Partnership Director for Ladies Who Launch Atlanta, Committee Chair and Program Director for the National Council of Women in Entertainment and Vice President of Finance for the National Sales Network.

Like Everyday Entrepreneur? Want to be featured? Email me at sandy@sidekickpm.com

Social Media Makeover Giveaway

Christmas may be behind us but that doesn’t mean the giving has to stop! To celebrate the launch of my site, I’ve decided to help one person get the year started off right with a #SocialMediaMakeover!!

What you get:

  • One hour Skype session where we go over your current online presence and strategies to improve your engagement with clear action items & a strategy that you can implement
  • Recorded call
  • Custom Social Media Day-to-Day Strategy
  • a $200 value!

To enter the giveaway, simply enter your email in the sign up box below and

Be one of the first to get a free copy of my upcoming ebook: “10 ways to rock your community and kick-up your online presence“:

Enter your email address 

Get additional entries (each one counts as one):

1- Leave a comment below and tell me why you absolutely need to win the Social Media Makeover

2-Tweet:  I just entered to win a #SocialMediaMakeover http://ht.ly/8m9aS via @sandysidhu #sidekickpm              (Note: one entry per day)

3-On Google+ “I just entered to win a #SocialMediaMakeover http://bit.ly/wwc1LZ  from +Sandy Sidhu

4- Share this post with a friend and get them to leave a comment mentioning who referred them.

A winner will be drawn on February 1st, 2012 at Midnight EST and notified by email.

Good-luck!

 

My 3 words for 2012

Ahh 2012 is *finally* upon us. I don’t know what it is about this year that makes it sound really important..maybe it’s all the ‘world-is coming to an end’ hype but I have a feeling this year is going to be huge. And the feeling that I’m getting from around the web is the same. Everyone is ready to make 2012 their year.

I decided to get in on the three words, inspired by reading Chris Brogan’s post. Normally, I think about these and kind of do it in my head but never really fully commit to it and put it out there but in the spirit of this year being epic/different/huge I’m getting in on it.

Create

let go and let creativity flow

I want to focus this year on creating more and consuming less. Reading blogs, tweets is great but I find it also stops me from creating. I’m too busy watching what others are doing and start second guessing what I’m going to do and then never actually end up doing. Sound familiar?

I spent a large part of the holidays with my sister and her family this year and my 5 year old niece is big on arts and crafts. So every day we had ‘Arts and Crafts’ time where we glitter-glued and made snowflakes, snowmen and just immersed ourselves in creating. I loved it.

baking time with my niece

It reconnected me with that part of me that could just look at a blank piece of paper and do something with it-perfect or not. It reminded me of my childhood where my sister, my cousins and I would play in my parents basement for hours on end and make up games like restaurant,  library (with library cards!), store (it even had a name ‘Unique Boutique’), shark (I’m sworn to secrecy on that one) with nothing but our imagination and a few random household items to use. We created.

This year I want to create more: whether it is more videos or products or even chocolatey-goodness.

Do

the way to get started is to quit talking and begin doing.
-Walt Disney

I always have a lot of ideas in my head and things that I want to try. This goes back to the point above about watching and over-consuming. This year I want to actually do and follow-through on these ideas. And worry less about how perfect they turn out. I probably could add: Do, Follow-Through and Ship. This year will be about taking action and doing.

Focus

ask yourself, is this getting you closer to your goals? If yes, do it. If not, it’s a distraction.

I get distracted easily and sometimes I have a hard time saying “No” to things. I like helping people, participating and getting involved in various projects. This year I have to be more strict with myself and get better at saying “No” so that I can get further along in reaching my goals. No doesn’t mean no forever, it can just mean not right now.

Create, Focus, Do

This tweet by David Garland, sums up real well what I hope to achieve this year:

three words for 2012

Your turn, what will you do differently this year? What are your guiding words?

 

3 ways to Overcome Analysis/Paralysis or ‘Failure to Launch’

entrepreneurs launching ideas

Remember the movie ‘Failure to Launch‘ with Matthew McConaughey where he plays a 30-something slacker who has a job, a car and still lives with his parents? His parents, tired of his mooching, hire an interventionist to help him ‘launch’ his life.

Well, today I’m here to intervene and help you launch. Or at the very least, get started.

Let me guess.

  • You have lots of ideas and have started a few but haven’t really gotten anywhere.
  • You want to start but you’re not sure where to start.
  • You’re not sure about your ideas.
  • You’ve analyzed your idea from every which way but haven’t executed on it. In fact, you’re paralyzed.

I can get all preachy on you and pull out a few classic lines like-

“The first step is the hardest”

“Business is 10 percent coming up with the idea and 90 percent execution,.”

…but you’ve already heard all those, right?

You see there is a reason why those phrases are popular. They are coined by people who actually started..who have been there/done that.

Today I want to give you three ways on how to actually overcome that analysis/paralysis and actually get started on your BIG idea!

1. Do Your Own Thing

Stop looking at what everyone else is doing and start doing your own thing.

This is huge. We have a tendency to measure ourselves against our peers and consequently start second guessing what we are doing or wanted to do. Social media does not help this as we are constantly inundated by everyone else’s achievements. Lesson here: Pick your project and start focussing. Create your own goals and carve away at them.

2. Pick ONE

Pick one idea and start.

Oooh this is a tough because all of your ideas are awesome, right? Start that blog that you’ve been meaning to start for the last 6 months but you have been waiting for the perfect time to start. There is no more perfect time than right now (but finish reading first, k!)

3. SHIP

Build.Measure.Adjust (otherwise known as Experiment!).

Say, what? Okay, I had to throw some engineering-speak in there but this applies to any idea. Try something, see what works and then adjust. Often times we feel like we have to wait until something is perfect before we release it to the world, but there is opportunity to learn if we put things out iteratively. And it’s worth mentioning that just because you start a blog does not mean the whole world will be visiting it that very same day.  It will take time to hone your craft so put it out there and learn and adjust as you go. The key thing is to start so that you can actually benefit from the process of learning.

BONUS: FAILING IS OK

It is okay to fail. Not every idea is successful but you won’t actually  know until you try. And you will learn from failure.

Or.. you can just sit on that potential million dollar idea and wait for someone else to execute 😉

So what do you think, worth giving a shot?

 

Photo Credit: Jake and Lindsay