It’s normal to feel overwhelmed with all the choice..there are so many social media platforms. In this episode, I go over the questions you need to ask yourself that will help you decide.
In this week’s Q&A Friday, I answer the question about whether or not one social media strategy applies across all the different platforms. Your strategy won’t necessarily change based on your overall objectives (whether it’s awareness, engagement, sales) but how you implement it depending on the platform will.
Let’s discuss further in the Ignite Online group https://www.sandysidhumedia.com/igniteweekly
Ever feel like you’re missing *something* when it comes to social media? But not sure what? That you’re spending hours on the various platforms but not really seeing any results (or even sure what the results should be?!) I hear you and have been in your exact shoes. Spending way too much time in different groups, pinning, tweeting, posting and for what all seems in vain.
Over the years that I’ve been active on social media and consulting clients, I’ve developed a system that works for me as well as my clients. I teach this in my Ignite Online program when we cover the 3 Pillars and get into growing your online presence and connecting with your ideal clients. And today I’m giving you the exact Social Media Strategy Worksheet that we work through together.
This is a question I get asked often: Should I do a webinar even if I don’t have a big list (or a list at all?) by my Webinar Kickstart clients, how long should my webinar be?
My short answer: YES! Don’t let not having a list stop you from doing your webinar because webinars are *great* list builders.
Key Takeaways:
Have a question for a future episode? Email me hello@sandysidhumedia.com
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In this week’s solo episode I go over the tools and apps I am using to run my business. Too often we get caught up spending time researching tool after tool so I wanted to share what’s working for me right now.
My biggest takeaway: tools will keep changing but find what works and stick to it! No point in spending all your time researching tools because as I’ve seen over the years- they will change!
Below you will find the tools I am using to run my business, with everything from social media to email management:
I use a combo of Hootsuite and BufferApp. I use Hootsuite for scheduled content and following conversations and hashtags and BufferApp for content that I want to share on the fly and gets added to my buffer queue.
If you’re looking to create your own images for social media and blog posts:
Boomerang (a must!): This is one of my favorite apps. You can schedule email to go out at certain times (within Gmail)- just because you’re responding to emails on a Saturday night does not mean your clients have to know! Or if you want to break the habit of real-time email reply.
Landing pages give your visitor a single call to action and decision point and remove all the other distractions from your website. This is helpful for optins (webinars, freebies) and sales pages.
To record Powerpoint presentations or actions on your screen (for example, modules in a digital course)
Camtasia (Mac/PC)
If you want to record video/audio interviews or coaching calls:
ecamm call recorder (Mac)
Google Hangouts: Set up through Youtube Live Events as Unlisted
End the email ping-pong and stay on top of your calendar!
Ah yes, the all important focus..it’s so easy to get distracted. Here are the apps I use to combat the constant distractions of the Book of Faces
Pomodoro plugin for Chrome (acts as a timer + blocks distracting sites for that period)
Focus@will for concentration
What tools are you using in your business? Let me know in the comments below!
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