So you’ve decided to host a webinar and now it’s time to promote it and get people to sign up.
In addition to paid advertising such as Facebook, Instagram, LinkedIn or Pinterest ads to reach your target audience, there are also free ways you can use in your webinar marketing strategy.
Note- these same tips could be applied to promote a challenge or your lead magnet.
1. Hello Bar
Hello Bar runs across the top of every page of your website (free version) and it’s a great way to draw website visitors attention to your webinar or challenge
2. Side Bar
Use the space available on the side of your website to promote your webinar or challenge with an image linked to the landing page sign up.
3. Existing Content
Look at your most visited blog posts in Google Analytics (related to your topic) and add a call to action within the post and at the bottom of the post.
4. Create a Facebook event
And invite specific people (be selective and don’t just invite your entire friends list) to your event. Also, make sure to set the event as public so when people join it will be shared on their newsfeed.
5. Social media Cover Images
In this example, Dr. Lesly Devereaux has changed her Twitter header (and Facebook) to bring attention to an upcoming workshop.
6. Blog on LinkedIn (or Medium)
If your target audience is on LinkedIn, create a blog post about your upcoming event/workshop/challenge. You can reuse existing content but make sure to include specific a specific call to action. 
7. Periscope Daily
Use Periscope to share tips leading up to your webinar with a specific call to action (“Sign up for the webinar here”), “Get my free tips here”). Make sure to create a short URL so it’s memorable and so you can track conversions.
And there you have it, 7 easy and free ways to promote your upcoming webinar. Which ones will you be trying? Share in the comments below!