createfacebookadimage

How To Create Your Facebook Ad Image In Under 5 Minutes

In this video, I walk you through how to create an image for your Facebook ad using the tool Snappa.io (affiliate link).

If you’ve done Facebook ads before or are just beginning to get started, then you know that you have to:

  • Create a campaign with ad set, audience, targeting
  • Create the ad copy
  • Create the ad image
  • Setup a landing page (for your lead-magnet, webinar, service, product, etc)
  • Set up your targeting (and any corresponding custom conversions)
  • Test!!

For the purpose of this post, I’m focusing on the image piece because that is one of the places that many people get stuck.

Not only do you have to come up with an idea for an image to support your offer, you have to think about where to source images, what text to include and so on.

That’s why I’m loving this new tool, Snappa.io and as I show you in the video, includes existing templates that you can tweak (or use as is) and free high-res stock photos (just that alone is huge- no more searching multiple sites).

 

Set your Facebook Ads up for success. Get the free training here.

FacebookFoundation

lowerfacebookadcost

3 Ways To Lower The Cost Of Your Facebook Ads

You’re ready to do your first Facebook ad but you also don’t want to break the bank. In this short video, I walk you through 3 ways to lower your Facebook ad costs.

One of the questions I get asked often is how can I use Facebook ads to grow my list.
I like to look at what you already have and see how we can use that to reach your goals. For example, do you have an email list? Facebook page? Blog? All of these can help lower your costs.
Often what I will see business owners do is simply create an ad by targeting other pages as interests and hoping for the best.
Targeting with interests does work but before reaching a cold audience that might not know you, it’s best to work with a warm audience who might already be familiar with you but not necessarily on your list.
If you want to lower your costs, you want to target people who may already be familiar with your brand or are similar to people who like your page or are on your list.

 

1. Create A Custom Audience
On Facebook you can create custom audiences and then target those custom audiences.
For example, you could upload your mailing list and then have Facebook create a ‘lookalike’ audience that is similar to your mailing list and serve ads to that audience.

 

2. Grow Your Page Likes
While it may seem counter-intuitive since organic reach of posts on Facebook Pages have gone down, paying for likes will cost less than trying to target a cold audience and have them directly opt-in to your list. What you can then do is setup an ad that is only shown to people who have liked your page and exclude people who may already be on your mailing list (by using the custom audience you created in point 1). With this method, you could setup an adset that is continually growing your page and your list at the same time.

 

3. Retarget Website Visitors
Remember that pair of shoes you looked at on Amazon and next thing you know that pair of shoes is following you around the web? That’s retargeting. Thanks to the Facebook Pixel you can do the same thing! By creating a custom audience of website visitors, you can serve ads specifically to people who have visited your website. This warm audience will be people who are familiar with you because they read a blog, looked at your sales page or maybe visited your optin but never signed up and you have an opportunity to get in front of them with a targeted ad.
Set your Facebook ads up for success. Get the free training here.

FacebookFoundation

how to promote your webinar free

7 Free Ways To Promote Your Webinar, Challenge or Lead Magnet

So you’ve decided to host a webinar and now it’s time to promote it and get people to sign up.

In addition to paid advertising such as Facebook, Instagram, LinkedIn or Pinterest ads to reach your target audience, there are also free ways you can use in your webinar marketing strategy.

Note- these same tips could be applied to promote a challenge or your lead magnet.

1. Hello Bar 

Hello Bar runs across the top of every page of your website (free version) and it’s a great way to draw website visitors attention to your webinar or challenge

Screen Shot 2016-02-13 at 3.43.55 PM

2. Side Bar 

Use the space available on the side of your website to promote your webinar or challenge with an image linked to the landing page sign up.

3. Existing Content

Look at your most visited blog posts in Google Analytics (related to your topic) and add a call to action within the post and at the bottom of the post.

4. Create a Facebook event

And invite specific people (be selective and don’t just invite your entire friends list) to your event. Also, make sure to set the event as public so when people join it will be shared on their newsfeed.

5. Social media Cover Images

In this example, Dr. Lesly Devereaux has changed her Twitter header (and Facebook) to bring attention to an upcoming workshop.

use your social media headers to promote your lead magnet

6. Blog on LinkedIn (or Medium)

If your target audience is on LinkedIn,  create a blog post  about your upcoming event/workshop/challenge. You can reuse existing content but make sure to include specific a specific call to action. promote your webinar on linkedin7. Periscope Daily 

Use Periscope to share tips leading up to your webinar with a specific call to action (“Sign up for the webinar here”), “Get my free tips here”). Make sure to create a short URL so it’s memorable and so you can track conversions.use periscope to promote your freebie

And there you have it, 7 easy and free ways to promote your upcoming webinar. Which ones will you be trying? Share in the comments below!

run your first webinar

How To Run Your First Webinar In 6 Easy Steps

Given all the choices we have to market our business online using social media such as:

  • Twitter

  • LinkedIn

  • Facebook

  • Pinterest

  • Blogging

  • Instagram

  • Livestreaming (Periscope, Meerkat, Facebook Live)

and many more… Why add webinars to the mix?

Don’t get me wrong- I love social media!

However, when it comes to growing my reach and building the know/like/trust factor nothing compares to webinars or a live training.

Webinars have so many benefits:

  • Share Expertise

Hosting a webinar is a way to get in front of your audience and educate them about what you do.

For example, if you are a health coach you could do a webinar on ’10 Ways to Detox in Spring’.

Similarly, if you are a website designer, you may decide to present on the ‘6 Website Tweaks to Get More Traffic’.

Or if you are a copywriter, you could talk about ‘The 3 Steps To Writing A Killer Sales Page That Converts’

Not sure what to talk about? What do you get asked often about?

Your webinar should focus on educating- people should walk away with something tangible and the focus should not just be on selling.

Remember, it’s not an infomercial!

Think about what you get asked often and start making a list.

Pro Tip: Look at your Google Analytics and see which posts are getting the most visits and use that as a starting point.

Click Here To Get The ‘Webinar Technology Made Simple’ Guide

  • Promote Your Brand

You get to promote and broaden your reach on your own terms and when you want. You don’t have to wait for a guest post to be accepted and you get to decide how often and when you want to do them.

For instance, if you are planning a new product or service launch, you may decide that you want to do a webinar every week leading up to the launch.

It’s up to you to decide how often you want to do them and the format. For example, I run my webinars using Google Hangouts with slides but I could easily make them informal and just go live with my webcam and connect with my audience that way.

  • Broaden Your Reach

When I promote my webinars, I announce it to my mailing list and I also reach out to new audiences whether that is through sharing on social media, joint venture partners or Facebook ads. I use Facebook ads as they allow me to reach new people, very targeted and similar to my ideal client avatar. You could create one webinar and reposition who you are targeting that webinar to and offer it regularly as part of your marketing strategy. And you can reuse the content you create for your webinar in many ways! For example, you can turn into a blog post, make it available on your YouTube channel, or even make it available as an opt-in.

  • Get To Know Your Audience

Another advantage of doing a webinar is getting to know your audience. Because people are opting in for a particular topic, it allows you to gauge the interest level of that topic. Not to mention, webinars are an excellent way to have two-way communication with your audience as they are showing up live and you can engage with them with polls and live Q&A.

  • Lead Generation

 Webinars allow you to grow your list and potential leads in a very big way- not like a trickle which you may see through other forms like social media and blogging.

That’s why I’m excited about webinars because I know that by growing my list and building relationships with ideal client, I can learn how to better serve them. It is not just about growing my list and turning around and selling to them.

It’s an opportunity to get to know your community, get new people involved and because you are doing a webinar you have another reason to follow up. Additionally, it’s another opportunity to segment your list.

When I host a webinar, people get added to my webinar list as well as my main newsletter list. Then, if I have a specific offer related to that topic like my Webinar Startup Kit which walks you through setting up your first webinar, I can reach out to that specific list and follow up with that offer vs those who signed up for a different webinar.

To recap, through webinars you can  broaden your reach, get to know your audience, have a reason to follow up, and can customize and segment your offers.

How do you get started?

1. Decide on a topic

Not sure what to talk about? You could start by:

  • Surveying/Polling your existing audience and asking them what they specifically need help with.
  • If you have a newsletter opt-in, you could ask people when they sign up to reply and share their biggest painpoint.
  • Look at what questions your ideal client avatar is asking in Facebook groups and other forums where your ideal client hangs out.

It’s also important to look at how these topics and ideas tie back to your offerings. In terms of what works best in webinar format, think in terms of solutions and focus on the why. Your product or service, if you are offering one, would offer the how and go into more detail.

  • 6 Ways To Boost Your Website Traffic
  • 7 Ways To Increase Sales With Video
  • Goodbye Boring! How To Get Creative With Your Copy
  • Top Mistakes
  • Best Kept Secrets

Ultimately, it should tie back to what you have to offer. But…remember, people aren’t just joining your webinar to be pitched. Even if they don’t buy from you, they should walk away with value.

2. Pick Your Technology

This is where a lot of entrepreneurs get stuck because let’s face it- there is a lot of choice when it comes to choosing a webinar platform. There are a lot of different solutions you can use:

Personally, I’m a fan of the Google Hangouts based solutions as they are relatively straightforward to use and budget-friendly. Don’t get too caught up with the technology- pick one and practice!

You most likely already have a mailing list provider, so the easiest is to create a new list for people to opt-in to. You would then create a landing page which you would drive traffic to and share in different groups, communities. Depending on the solution you go with, you may also need to create an email reminder sequence.

Don’t let tech overwhelm stop you..it’s totally possible to master the technology, it just takes a little bit of practice.
Click Here To Get The ‘Webinar Technology Made Simple’ Guide

3. Create Your Presentation

I’m all about keeping it simple. If this is your first webinar, don’t pressure yourself to run a 90 minute webinar. Start small and work from there.

Typically, I structure my content as follows:

  • Kick off about 5-10 minutes before and welcome attendees and ask them to introduce themselves in the chat (2-4 min)
  •  Welcome/Agenda (2-4 minutes). Mention any freebie bonuses you will be giving away at the end
  • Introduce yourself: share your background, expertise, how you got where you are 4-6 min
  • Core Content: This is the meat of the webinar- share your how-to, what problem you are solving/your system, case studies (20-25 min)
  • Pitch: At around the 45 min mark, start talking about your product, how it solves the problem/painpoints, saves time. Share screen shots, walk through the purchase process (10-12 min)
  • Q&A have questions ready (10-12 min)

Note: you can go with less time or longer and scale the timing accordingly

4. Promote Your Webinar

Now that you have your amazing content- how do you get the word out about it?

  • Other People’s Audiences

I use the “Other People’s Audiences’” approach. I build my webinar audience by getting in front of other people’s audiences. I primarily use Facebook ads to promote my webinar to other pages that my ideal client avatar would like.

While this does involve spending money, I look at this as my marketing budget and consider it a valuable investment as I can get in front of new audiences.

  • Social Media

You don’t only have to rely on Facebook ads.  

I also share in Facebook groups and look at where people are talking about my particular topic and asking questions.

It does take time and effort but it is worth it because you get to have new people exposed to your ideas and who may resonate with what you have to offer.

  •   Mailing List and Joint Ventures

It’s also important to promote your webinar to your existing mailing list. Similarly, you can reach out to joint venture partners and see if your webinar material is a fit for their audience.

5. Practice, Practice, Practice

The women entrepreneurs I work with are ready for growth in their online business but the fear of making a mistake or messing up holds them back from making bigger moves online.

My response: it’s okay!

Everyone and I mean everyone makes mistakes.

You can practice and prepare and sometimes technology doesn’t cooperate.

When I first started running webinars, I would practice over and over and made sure I had everything right and now I am comfortable doing them. The key is practice!

Another fear- what if no one shows up live?

That’s okay because you have a recording. But you should look into why this happened: did you give enough lead time? was it the right day/time (for example, if your audience is the UK you probably shouldn’t run your webinar at 9pm PST).

6. Show-Time: Deliver awesome webinar & the follow-up

Or how to sell without feeling sleazy!

The key to profiting from your webinar is offering something of value to your audience. This may sound obvious but too many entrepreneurs focus on just educating but gloss over the actual sales part.

Through my webinars alone I have grossed several thousands of dollars in products, membership and sales of services.

I focus my webinar content on why entrepreneurs should do webinars but what I actually sell is the HOW (how to set up the technology, how to setup the landing page, the follow up sequence and so on) but this is not the primary focus of my webinar.

Throughout your webinar it’s important to mention and tie in your offering to your content and end your webinar with your pitch and a detailed breakdown of your product or service.

Pro-tip: Make sure to have questions ready for the Q&A period. Too often I see entrepreneurs ending abruptly after they pitch. Having q’s ready helps break the ice.

And don’t forget the follow up, just like you scheduled emails to go out to remind your list about the webinar, you also need to create a follow up email sequence.

And there you have it! Ready to run your first webinar?

Take Action Now

Click Here To Get The ‘Webinar Technology Made Simple’ Guide

Rogers Talks Montreal: Digital Presence, Community & Online Buying Decisions

Earlier this month I had the pleasure of attending the Rogers Talks event here in Montreal. This half-day conference brings together some of Canada’s leading small business experts to focus on how you can leverage technology and innovation to drive your business forward.

This post recaps my biggest takeaways.

Digital Presence & Community

Ethan Song, Co-Founder, CEO and Creative Director of Frank & Oak talked about the importance of a digital strategy and generating online awareness of your brand.

  • Customer service is just as important as the product

Your product is all the touch points that a customer or potential website visitor interacts with. Song used the example of a bike- it’s no longer just the bike but rather the experience on your website, during the checkout process, the offline experience (if there is one) that matters and sets you apart.

  • Social Media & Personality

When you decide to have a social media presence, you have no choice but to have a personality as a brand. Defining brand values is important and helps guide decisions.

  • Community

Build your community before you build the product and make them part of the process.

  • Everyone is in ecommerce

ecommerce is no longer an industry of its own. You are in ecommerce because you have a website. 30% of transactions happen on mobile first, and as a result your website needs to evolve.

What Motivates Canadians To Buy

In this talk, survey results where Canadians were asked how they discover, evaluate and interact with businesses online were presented.

As business owners, there are so many choices when it comes to social networks and where to establish an online presence, that too often businesses throw themselves everywhere without any real strategy.

It comes down to:

  • Who are you trying to reach?
  • What’s your social media & content strategy?
  • What tools can you use to reach them?
  • What are their needs and expectations when it comes to searching online?

The results from the survey showed that Canadians still heavily rely on Word of Mouth to learn about new brands, but today’s WOM is heavily influenced by the web and amplified through social networks.

It’s also important to look at your website and see if you are providing enough information for visitors to make an informed decision.

  • Do you have testimonials?
  • Pricing?
  • Maps/directions (very important for restaurants)

In fact, millenials are looking to make appointments directly via businesses’ website and bypass picking up the phone entirely.

Ultimately, it’s important to look at your website objectively and see if you are providing enough of the right information for your target audience. And engaging on social networks where that target audience is hanging out.

The importance of Focus

During this talk, Password Box founder Daniel Robichaud discussed the importance of focus.

Whether you are building a startup, launching a  website, or a social media strategy, focusing on the ultimate goal with each decision you make is important.

Ask yourself, what is the goal?

  • Steve Jobs wanted to build devices that were as easy to use as a typewriter and worked right out of the box
  • Bill Gates wanted a computer on every desk running Microsoft software.

Robichaud stressed the importance of visualizing your goal and taking that ultimate goal and working backwards from there.

By having this goal, anytime you are faced with a decision point, you can easily see if it aligns with your vision and where you are trying to go with your business/product/service.

 

I’m a member of the Rogers Small Business Leadership Network. I work with them to produce and share content that can help Canadian small businesses be successful. I am not compensated by Rogers.